I think with the British success of Nike's 'Just Do It' Clothing & Bags, I thought, yeah the time has passed for them to improve the product and should do something new.
Instead of doing that, they desided to just do a little, unnoticeably thing, and change the damn 'Do' with 'Dada'.
Why? you ask.. I have no idea loool
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http://en.wikipedia.org/wiki/Dada
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